FIRST SHIPMENT OF THE AVAT SPONSORED JOHNSON AND JOHNSON COVID-19 VACCINES IN SIERRA LEONE
IMdev was selected by SANDIN, a Kenyan consulting firm, to provide on-the-ground communications support and publicity for the arrival of the first shipment of 52,800 Johnson and Johnson vaccines in Sierra Leone. Our team of communication experts was well-equipped to provide comprehensive and effective support, ensuring that the public was well-informed about the arrival and distribution of these vaccines.
Interviews were conducted with high-level personalities including the Minister of Health and Sanitation, the Chairman of NaCOVERC and the focal person for CDC. The events were simulcasted live across 30 IMdev community partner radio stations across the country and the Sierra Leone Broadcasting Corporation.
All official Government of Sierra Leone COVID-19 Facebook platforms: Ministry of Health and Sanitation, the Ministry of Information and Communications and the National COVID 19 page broadcasted live events. Photos and press releases were shared via WhatsApp and Facebook. IMdev ensured visibility of the AVAT partners in all activities.

UNICEF@75: IMdev worked with adolescents to share untold stories through photography



IMdev, in collaboration with UNICEF Sierra Leone, has embarked on several projects aimed at supporting vulnerable children in the country. Through innovative media-centric approaches, IMdev provided children with platforms to voice their concerns and advocate for their rights, aligning with UNICEF's mission to ensure every child's well-being.

Most recently, IMdev partnered with UNICEF to commemorate UNICEF's 75th anniversary, leveraging storytelling and photography to amplify the voices of children and highlight their experiences. By engaging children in discussions about issues affecting their rights and aspirations, the project aimed to foster a Sierra Leone where every child's dreams are acknowledged and respected.
As UNICEF celebrated its 75th anniversary on December 11, 2021, amidst the backdrop of the ongoing COVID-19 pandemic, the occasion served as a poignant reminder of UNICEF's enduring commitment to children's welfare globally. The milestone anniversary provided an opportunity for UNICEF to engage stakeholders, including partners, member states, and young people, in reaffirming its dedication to delivering tangible results for every child. Through collaborative efforts with organizations like IMdev, UNICEF continues to advocate for children's rights, leveraging media tools and storytelling to raise awareness and drive positive change for the most vulnerable members of society.

